Real Estate News and Insights


Is Your Real Estate Business Ready for 2024 and Beyond?

Unlock the potential of your real estate business for 2024 and beyond by embracing the digital age. Discover the power of a strong online presence as we delve into key insights. Learn why Google optimization is crucial, dominating 93% of global internet traffic. Craft a user-friendly website with mobile optimization, responding to the 58.99% of web traffic from mobile devices. Dive into the homebuyer's online journey and understand why a professional website, positive reviews, and social media engagement are vital. Partner with Pine & Birch for a mobile-first approach, ensuring a positive user experience that propels your business to new heights. Read More

Is It Bad That Zillow Bought Follow-up Boss?

Zillow's acquisition of Follow Up Boss has sent shockwaves through the real estate world. Delve into the critical details of this move and its potential impact on real estate professionals. Uncover the concerns raised, from data usage to direct marketing strategies. Discover an alternative CRM, ensuring control over your business and offering an array of robust features to empower agents. Navigate this transformative phase in the industry with insights that shed light on the future of real estate and the implications of tech giant acquisitions. Read More

Maximize your real estate potential during the off-season with ten actionable strategies to elevate your online presence and gear up for a successful spring market.

From sharper automated email campaigns to lead scoring and ranking, explore how our CRM exceeds expectations to ensure your business remains ahead of the curve.

Find out how building a robust Google strategy elevates your business, captures quality leads, and ensures digital dominance in 2024.

Discover the power of establishing a unique brand, enhancing client referrals, and maintaining a consistent, lead-driven hub, all pivotal for thriving in the competitive real estate landscape.

A CRM is the key to staying competitive and building lasting client connections but what is it?

Learn more about the importance of mastering Customer Relationship Management (CRM) solutions for real estate professionals. Find out what a CRM is in simple terms and discover its functions, such as storing client information, staying organized, tracking tasks and appointments, and facilitating automated communication. This article emphasizes how a CRM serves as a trusty partner in managing client relationships, streamlining work, and ultimately providing better service to clients, making it a powerful tool for success in the real estate industry. Read More

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